SPRING 2018 RESOURCES
General Data Protection Regulation (GDPR)
- What is GDPR?
- According to HubSpot, "The GDPR (General Data Protection Regulation) is a new EU Regulation which will replace the 1995 EU Data Protection Directive (DPD) to significantly enhance the protection of the personal data of EU citizens and increase the obligations on organizations who collect or process personal data. It will come into force on May 25th, 2018."
- GDPR Resources
SUMMER 2017 RESOURCES
2017 Digital Yearbook: A snapshot of internet, social media, and mobile use in every country in the world. This report is by We Are Social and Hootsuite.
How to Sell Marketing Strategies to Your Boss: Most of us marketing professionals in international education work on a tight budget - and it's usually too tight. Knowing your boss' perspectives and making them understand the value of marketing, are just a few ways to get their buy-in for a bigger budget.
Ethical Sales and Marketing for Study Abroad Professionals: Ethics in Study Abroad Marketing is becoming a hot topic in the field. Colorado based Via TRM has recently published a white paper with best practices. A must read for any study abroad marketer.
How to Sell Marketing Strategies to Your Boss: Most of us marketing professionals in international education work on a tight budget - and it's usually too tight. Knowing your boss' perspectives and making them understand the value of marketing, are just a few ways to get their buy-in for a bigger budget.
Ethical Sales and Marketing for Study Abroad Professionals: Ethics in Study Abroad Marketing is becoming a hot topic in the field. Colorado based Via TRM has recently published a white paper with best practices. A must read for any study abroad marketer.
WINTER 2017 RESOURCES
Marketing Strategies for Reaching Underrepresented Students: Learn more about creating targeted marketing materials and setting goals for your marketing plan to underrepresented students in this resource developed for the NAFSA 2016 Annual Conference & Expo.
The Best (And Worst) Times To Post On Social Media (Infographic): Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.
How to Create and International Student Recruitment Plan: Good, quick morning read for those wanting to make some beginner steps towards marketing to international students.
The Best (And Worst) Times To Post On Social Media (Infographic): Different social media sites offer different virtues for your business. Here's how to optimize each one based on when you post.
How to Create and International Student Recruitment Plan: Good, quick morning read for those wanting to make some beginner steps towards marketing to international students.
FALL 2016 RESOURCES
Points of Contact: The most influential channels for prospective students. Two recent surveys suggest that paying too much attention to social media platforms may distract marketing resources from other important conversion strategies.
Survey finds increasing focus on online channels among higher education marketers: A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year.
Intead’s Blog: Recent posts on WeChat for International Student Recruiting, and Whatsapp/Facebook for Kuwait!
QS Digital Solutions Whitepaper: What’s the best time to email your students?, covering common myths about email marketing, opening times amongst students interested in UG and PG courses, and email trends by country.
Survey finds increasing focus on online channels among higher education marketers: A global survey of nearly 200 higher education marketers finds that digital continues to claim a growing role in student recruitment this year.
Intead’s Blog: Recent posts on WeChat for International Student Recruiting, and Whatsapp/Facebook for Kuwait!
QS Digital Solutions Whitepaper: What’s the best time to email your students?, covering common myths about email marketing, opening times amongst students interested in UG and PG courses, and email trends by country.
SUMMER 2016 RESOURCES
How to Use Instagram for Business: A Beginner’s Guide from Hootsuite. Very thorough, walks you through each step of creating an Instagram presence.
The Art of Scannable Content: How to Write for Today's Online Readers from Hubspot. Great piece for writing web content and newsletters.
The Art of Scannable Content: How to Write for Today's Online Readers from Hubspot. Great piece for writing web content and newsletters.
19 Simple Email Marketing Tips to Improve Open and Clickthrough Rates from Hubspot. Excellent specific tips and actionable items that you can start using right away.
How to Tie Marketing Metrics to the Data that Your Boss Really Cares About - Whiteboard Friday by Moz. This is through a very corporate lens that can be applied to universities and nonprofits as well. A great way to figure out how to start determining ROI. Lots of technical words - it’s ok if you don’t understand everything!
